Branding and Colour Schemes

By July 17, 2014 Web Design

For the most part, when it comes to deciding on the right colour scheme for my branding projects, I used to use COLOURlovers.com and to be honest, you can’t go wrong there.

However, Adobe Kuler just got cooler! They have updated their website and created a mobile app which makes my life all the more easier!

If you’re looking for a place for inspiration on colour schemes for your brand, you can check them both out!

The following are some tips for choosing your company colour schemes:

triad

1. Know Your Audience

Your colour choice should resonate with the audience. Also, choose colours that represent the emotions that your brand intends to elicit.

2. Follow the 60-30-10 Rule – Triad Rule

The 60-30-10 (Traid) rule as a designer, usually suggests that you choose three different colours and use them in the ratio of 60%, 30% and 10%. This rule provides a simple way to create a professional color scheme for your brand. Although, we all know Rules were meant to be broken *wink*!

3. Analyse your Competition

Getting a sense of the colours that your competitors use within your industry would help you decide whether you want to conform along the same lines or stand out and be different. Either way, it’s always a great start to know who you’re up against when deciding.

4. Think Psychologically

Consider your target audience and their emotions when they visit your brand and/or online presence. What emotions will your brand draw out of your audience?

5. Check out COLOURLovers.com or Adobe Kuler

I love Adobe Kuler since its new update and love COLOURlovers because of their community. These tools and resources are great!

6. Do your Research

Before trying to stand out, or make an impact you need to do your research. Research your industry, your market, your competition and know where you will fit your brand without being consumed.

7. Think Outside the BOX

Trending colours are good, but not great. Why? Because FADs fade and you may find yourself no longer relevant because you went with what was “in” in that time. Try to think BIG and think outside the box. Dare to be different and timeless.